How to Design an E-commerce Store That Converts

by Alex Schnee

When building an e-commerce store, you need to know that your ultimate goal will be accomplished with people buying your product or service. This means creating a site that has a good user experience and that guides customers through the purchasing process. This might mean using some testing so that you know whether or not your site is doing the correct job of making your revenue goals.

Here’s how you can use design as way to get the results that you want.

Make sure things are simple

One of the best things you can do when you are building out your e-commerce store is to make sure that it is as simple as possible. This means creating a design that ushers your customers through the purchasing process and eventually results in users buying what you have to offer. While it might be tempting to add a number of features to your site in order to make it look more professional or to have it stand out from the competition, this can often distract from the ultimate goal of buying your product.

Think deeply about your product pages

Your product pages are where you are going to be really selling what you have to offer, which means that you have to take time and think about how you can share information in an intriguing way. This might mean hiring a copywriter or someone who has experience working on product pages who can make your product really shine. You’ll also want to make sure that your product descriptions follow your branding and convey why your product can offer value to your customers.

Test your design

You’ll also want to test your designs to make sure that they work well and that you end up getting the results that you want. You can do this through a method like headless commerce, which allows you to separate the frontends and backends of your site. This way you can see what works and what you might need to change in order to get the results that you want. Testing can provide insight into where your customers are dropping off and where you need to improve your designs or your copy.

Be open to changes

While it might be easier to simply leave your site the way it is, making changes can be necessary in order to get the results that you want. Once you have some data or how things are going, then you will need to take that into account in order to get your site up and running the way you want, you will need to make changes as your business grows and as you look to gain more sales. The more you are willing to adapt your site, the more likely it will end up making the revenue you want.

In summary

Creating a converting e-commerce store means that you need to take a deep look at your design and see what is working and how you can improve it for the future. Use product pages to share how your product can change your customers’ lives.

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