By Jabari Zion
When you are running an SEO marketing campaign for your website, you will need to source high-quality backlinks to help improve the visibility of your site and increase its rankings. A significant part of building links is the outreach process, which is time-consuming and frustrating. If you are struggling to get the quality links you want and quick enough, you may wish to use the services of an agency to help you. Below are some tips to help you find a reputable agency that can help your website grow and boost its online visibility.
Stay Away From Link Farms & Networks
As websites and marketing companies need to acquire links, many people and companies have created link farms or networks of websites. They take old domains that have authority and repurpose the website into a blog or information website. They then charge people for posting content on their websites to increase their backlink profile. However, many of the networks and link farms are interconnected, and it is simple to connect the dots back to the people running it. Purchasing links such as these can harm your website if caught by Google, and they can penalise it, so it is best to avoid them if possible.
Find Companies Offering Genuine Outreach
You will need to search for companies offering genuine blogger outreach services to assist you with your link building campaign. You will need to make a list of potential companies that provide this service and take down the details to do some further digging on them. You will find that many companies say they offer a genuine outreach service, but they do not, which is why you need to do some further digging on each company.
Looking At Each Company On Your List
It will pay to do some research on each company before you contact them about their services. You can look at their online reputation and see what previous customers say about their services on independent review websites. You can help filter out the less good companies and whittle your list down to a manageable size. Once you have a few companies left on your list, you can contact each of them and inquire about their services.
Speaking To The Outreach Companies
You may want to send an email enquiry or call each company on the telephone; either way, you will need to let them know what you are looking for regarding links. You will need to give them the budget you are working with, what industry you are in, and what type of sites you are looking for links for your marketing campaign. They will then be able to let you know what they can offer, and the prices they charge, and they will usually have a tiered pricing structure. You will need to compare the companies, look at examples of links they provide and judge the service you receive to help you decide which company to use. Take your time deciding which company is the best fit, and you can start a link building partnership that skyrockets your websites to the next level, making it a resounding success.
